Beauty advent calendar launch dates 2026
Last updated: · By Beauty Advent Guide Desk
Confirmed on-sale dates: LOOKFANTASTIC Beauty and Fragrance on 1 September; Sephora Favourites UK on 8 September; Charlotte Tilbury app 3 September and website/stores 10 September; Sephora Favorites US online 23 September (app 22 September, stores 1 October); Jo Loves on 24 September; and M&S on 13 October 2026. Ulta (9 Oct) and Dior (11 Oct) were on sale when checked.
Which 2026 launch dates are confirmed?
| Calendar | Region | Confirmed date |
|---|---|---|
| LOOKFANTASTIC Beauty | UK | 1 September 2026 |
| LOOKFANTASTIC Fragrance | UK | 1 September 2026 |
| Charlotte Tilbury (app early access) | UK | 3 September 2026 |
| Sephora Favourites | UK | 8 September 2026 |
| Charlotte Tilbury (website and stores) | UK | 10 September 2026 |
| Sephora Favorites (app early access) | US | 22 September 2026 |
| Sephora Favorites (online) | US | 23 September 2026 |
| Jo Loves | UK | 24 September 2026 |
| Sephora Favorites (stores) | US | 1 October 2026 |
| Ulta 25 Days of Beauty | US | In stock when checked 9 October 2026 |
| Dior Le 30 Montaigne | US | On sale when checked 11 October 2026 |
| M&S Beauty | UK | 13 October 2026 |
Sources: reallyree · The Independent · Nuvole di Bellezza · ICanGWP · FindSubscriptionBoxes (Ulta) · FindSubscriptionBoxes (Dior) · Flavour Mag
What is the typical launch pattern for beauty advent calendars?
The table below shows expectations, not confirmations, drawn from Advent Tracker's launch-date tracking. Treat these as a guide to when calendars usually appear, and always check the retailer for the current year.
| Retailer / brand | Typical pattern (expectation, not confirmation) |
|---|---|
| LOOKFANTASTIC | Early to mid September |
| Cult Beauty | Early to mid September |
| Sephora UK | September; has sold out three years running per Advent Tracker tracking |
| Charlotte Tilbury | Typically September; sells fast |
| Jo Malone | Typically September; sells fast |
Sources: Advent Tracker
Why do some calendars sell out so quickly?
Historically strong sellers move fast: the 2025 LOOKFANTASTIC Fragrance edition sold out in three days, and Sephora UK has sold out three years running. If a calendar is a priority, buying near its confirmed launch date is the safest approach.
Sources: The Independent · Advent Tracker
Where can you check the rest of the details?
See the UK calendars and US calendars pages for prices and contents, the value calculator to test value for money, and the FAQ for more answers.