About Beauty Advent Guide
Last updated: · By Beauty Advent Guide Desk
Beauty Advent Guide is an independent guide to 2026 beauty advent calendars, written by the Beauty Advent Guide Desk. We compare retailer-stated prices, values, contents and on-sale dates across UK and US calendars, cite dated sources on every page, and carry no affiliate links. Everything was last checked on October 15, 2026.
Who are we?
We are the Beauty Advent Guide Desk, a small editorial team that tracks the annual beauty advent calendar market. We built this site because choosing between a £99.99 Sephora Collection calendar and an £800 Dior calendar is hard when every retailer quotes a different "worth" figure, and we wanted one independent place that lays the numbers side by side.
How do we research the calendars?
| Method rule | What it means |
|---|---|
| Retailer-stated values only | Every "worth" figure is the retailer's claimed sum of full prices as reported by a cited source; we never invent values |
| Date checked | All research was checked on October 15, 2026, and sources carry their own dates (for example Flavour Mag, updated 17 September 2026) |
| Named sources | Each page ends with source links: reallyree, The Independent, Flavour Mag, Nuvole di Bellezza, Advent Tracker, ICanGWP, BeautyCalendar and FindSubscriptionBoxes |
| Conflicts marked | Where sources disagree (such as the two Cult Beauty editions), we flag the conflict in a note instead of guessing |
| Honest gaps | Where a price, value or date is not confirmed (Harrods value, M&S contents), we say so rather than filling the gap |
Are you independent?
Yes, completely. Beauty Advent Guide has no affiliate links, earns nothing when you buy a calendar, and is not affiliated with, endorsed by or connected to any retailer or brand we cover, including LOOKFANTASTIC, Boots, Charlotte Tilbury, Sephora, Cult Beauty, John Lewis, Selfridges, Harrods, Space NK, Liberty, Jo Malone, Jo Loves, M&S, Ulta, Amazon, Dior, Dermstore or Diptyque. Brand names are used only descriptively to identify the products we compare.
How can you contact us?
Corrections, questions and tips are welcome at [email protected]. If a figure on the site looks wrong, tell us which calendar and which figure, and we will re-check it against our sources and update the page.
What should you read next?
Start with the master comparison table, then drill into the UK calendars or US calendars, test any calendar with the value calculator, and check launch dates before you buy.